“Proclaiming the leading lottery in the international platform” means the implementation of work systems, procedures and management in compliance with international standards and obtaining both national and international acceptance.

“Adopting modern, transparent and professional management” means creating innovation, information technology and digital innovation. The operation emphasizes on transparency, capability and expertise as well as ability to adapt to changes in every situation.

“เป็นที่ยอมรับของประชาชน” หมายถึง มีการดำเนินงานโปร่งใส เป็นที่ยอมรับ และมีผลิตภัณฑ์และบริการที่ทันสมัย ตอบสนองความต้องการของลูกค้าและผู้มีส่วนได้ส่วนเสีย

1. To produce, distribute lottery tickets, conduct lottery draw and pay out prizes to generate government revenue.

2. To promote and support public good cause activities to contribute sustainable society.

3. To develop the organization, its people, product and service up to date, to adopt methods of transparent management and to continually respond to the needs of customers and stakeholders.

Innovation : Creating innovation Focusing on utilizing knowledge and creativity to create innovation in order to improve products, services and work procedures

Collaboration : Having good cooperation and working together in harmony Having good cooperation with both inside and outside the organization

Learning and Growth : Learning and growing up Seeking opportunities to learn and develop individuals and the organization in order to become up-to-date, standardized, professional and progressive

Ethics : Having morality and integrity possessing the virtue of loyalty, honesty, impartiality, transparency, righteousness and accountability

Accountability : Being responsible Having determination and commitment to work to achieve goals as well as having public mind and being responsible to society, community and environment

Relationship : Building good relationship with others Building and maintaining good relationship with others, having service mind for customers and stakeholders