Innovation : Creating innovation Focusing on utilizing knowledge and creativity to create innovation in order to improve products, services and work procedures
Collaboration : Having good cooperation and working together in harmony Having good cooperation with both inside and outside the organization
Learning and Growth : Learning and growing up Seeking opportunities to learn and develop individuals and the organization in order to become up-to-date, standardized, professional and progressive
Ethics : Having morality and integrity possessing the virtue of loyalty, honesty, impartiality, transparency, righteousness and accountability
Accountability : Being responsible Having determination and commitment to work to achieve goals as well as having public mind and being responsible to society, community and environment
Relationship : Building good relationship with others Building and maintaining good relationship with others, having service mind for customers and stakeholders